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Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

Mrs Robinson
Wishes you a wonderful day

Director, Vendor Engagement | The Knot Worldwide

Mrs Robinson
Wishes you a wonderful day

Director, Vendor Engagement | The Knot Worldwide

Mrs Robinson
Wishes you a wonderful day

Director, Vendor Engagement | The Knot Worldwide

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How to Turn Leads into Bookings

Join our panel of experts for a deep dive into your most-requested topic: leads! You’ll learn proven strategies, follow-up techniques and how to turn leads into booked clients with tools like the Inbox Automation Suite. Then stay for a live Q&A with questions from the audience.

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It’s our 30th anniversary, but we’re toasting to you—the magic makers—and turning National Small Business Week into a month-long celebration this May. That means education from some of the best in the industry on the topics that matter 
most to you, like booking more leads.

The big questions we’ll answer:

What are you missing in your follow-up strategy?

Pinpoint exactly where you’re losing couples, so you make decisions based on facts, not feelings.

How do you turn follow-ups from noise to noticed?

Get tips on what to say, when to say it and how to use our Inbox Automation Suite to say it faster.

How do you catch Gen Z’s eye in their inbox?

They now make up 41% of the market—and their expectations are different from generations past.

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Hear how expert wedding pros are answering today’s big questions:

How are Gen Z using AI?

Learn the role AI plays in their budgeting, vendor search and overall planning experience.

What drives their booking decisions?

See what couples value—and why the guest experience matters more than ever.

How are weddings really changing?

Uncover the shifts in planning, spending and booking trends that’ll impact your business.

Meet your speakers

Robyn Miranda

Senior Director of Learning and Development, Wedgewood Weddings

Robyn has been in the wedding industry since 2012, with experience in sales, operations and corporate leadership roles. As Director of Sales Training at Wedgewood Weddings, she brings a practical, full-picture view of what it takes to run a successful venue—from driving revenue to delivering a consistent client experience. Her work supports teams across 80+ venues nationwide.

Tom Chelednik

Director of Vendor Engagement, The Knot Worldwide

Tom brings over 25 years of experience in sales and marketing, with 15 of those years spent in the wedding industry. At The Knot Worldwide, Tom has helped hundreds of wedding professionals book more weddings and grow their businesses. He also served as the COO of The Treasury Venue Collection in St. Augustine, Florida, where he gained firsthand experience running a wedding venue.

Shannon Tarrant

Wedding Sales Strategist, Wedding Venue Map

Shannon is a wedding sales strategist who helps venues and vendors turn inquiries into booked clients. With over 15 years as an off-site caterer and venue manager, she built multiple businesses into local leaders by focusing on conversion, positioning and a clear sales process. Today, she leads Wedding Venue Map and teaches event pros how to fix sales gaps, build trust with couples and book more without relying on discounts.

Meet your speakers

Tom Chelednik

Director, Vendor Engagement | The Knot Worldwide

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Terrica

WeddingPro Educator | Terrica Inc.

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Ian Ramirez

WeddingPro Educator | Madeira Estates

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